Solutions · Vyuha & Connect
Listening and messaging for every kind of team.
Two of Merdot's products are built specifically for teams that listen and respond. Vyuha hears social and news conversation across Indian languages; Merdot Connect sends the Email, WhatsApp and SMS that follow. This page shows how brands, e-commerce, agencies and public teams deploy them, scoped to how each team actually works.
🇮🇳 Built in India · For teams and businesses everywhere
- All
- Indian languages monitored as one
- Continuous
- Ingestion across social & news, not batch
- 3 channels
- Email, WhatsApp & SMS in one API
- One account
- Across the Merdot product family
A bigger mention count is not a better answer. Ordinary dashboards count posts and leave the hard part to you. Merdot reads what is being said, tells you whether it matters, and gives you the channel to respond on the spot.
Deployment contexts
Four environments. One shared toolkit.
Each context follows the same discipline · read the problem, apply the capability, deliver the outcome · scoped to how the team actually works.
Brands & Businesses
Reputation & Customer Engagement
Problem
Brand teams need to know how a launch, a statement or an incident is landing with customers across platforms and languages, in time to respond well. Checking channels manually means finding out after the moment has passed.
Capability
Real-time mention tracking and sentiment analysis paired with multi-channel messaging, so a brand team can hear a shift in sentiment and respond by Email, WhatsApp or SMS from the same workspace.
Outcome
Brand teams catch a shift in sentiment early, and respond to customers on the channel they actually use.
- Real-time brand-mention monitoring across social and news
- Sentiment and emotion tracking with spike alerts
- Unified inbox for customer replies and public mentions
- Order, delivery and support messaging via Merdot Connect
- Share-of-voice tracking against competitors
- Campaign and template management across channels
E-commerce & D2C
Order Communication & Support
Problem
Customers expect order updates, delivery notifications and support replies to arrive instantly and on the channel they check first · and a missed OTP or shipping update is a lost sale or a support ticket.
Capability
Merdot Connect sends transactional messages across Email, WhatsApp and SMS from one API, while Vyuha keeps a pulse on how customers are talking about the brand in the open.
Outcome
Support and marketing teams stop guessing what landed, and customers get updates where they already are.
- Order confirmations, shipping and delivery updates
- OTP and account verification messaging
- Abandoned-cart and promotional campaigns
- Real-time delivery, open and click analytics
- Customer sentiment tracking across social and news
- One dashboard for every customer touchpoint
Agencies & Teams
Multi-Client Listening & Campaigns
Problem
Agencies manage listening and messaging for several clients at once, and stitching together separate monitoring tools and messaging providers per client wastes hours every week.
Capability
Vyuha and Merdot Connect both support multi-client workspaces · one login covers listening, sentiment reporting and campaign sending across every account a team manages.
Outcome
Agencies run more accounts with the same headcount, and hand clients a clean weekly recap.
- Multiple clients and topics tracked in one place
- Assign, note and resolve mentions as a team
- Per-client sentiment and share-of-voice reporting
- Templates and campaigns reused across accounts
- Clear ownership across the whole team
- No stitching five tools together
Public & Civic Teams
Public Sentiment & Community Response
Problem
Public and civic teams need to understand how a community is responding to an announcement or a service change, and to reach people in the language and channel they actually use.
Capability
Multilingual sentiment tracking across every major Indian language, paired with SMS and WhatsApp sending for public updates and community notices.
Outcome
Civic teams read the public mood accurately and reach citizens on the channel they trust.
- Public sentiment tracked across every major Indian language
- Region-aware monitoring for local concerns
- Fast response to emerging community concerns
- SMS and WhatsApp notices for public updates
- Unified inbox for public queries and feedback
- Reporting built for a public-facing recap
The listening layer · Vyuha
Hear all of India. Understand what it means.
Most monitoring tools were built to tally · mentions rose forty percent, sentiment is sixty percent positive. But a spike can be celebration or alarm. Vyuha answers the real question · what does this mean, and what should I do about it · in the language your audience is using, at the moment it still matters.
Indian languages monitored together, so regional discourse is never a blind spot
Ingestion across news, broadcast and social conversation, not a nightly batch
Interpreted, not merely counted · context, tone and intent on every mention
One watch across every surface
News, broadcast coverage and the open social conversation, brought together into a single live picture. No switching between tools, no gap between what the press says and what the public says back.
Multilingual by design
India does not talk in one language, and neither should your monitoring. Vyuha reads discourse across every major Indian language as one body of meaning, so a mention breaking in a regional language is never missed.
Meaning, not just mentions
Every mention is read for tone and intent. We tell celebration apart from alarm, sarcasm apart from sincerity, and a passing remark apart from the start of something worth watching.
Trends with direction
See not only what is being discussed but where it is heading. Vyuha surfaces what is rising, what is fading and what is about to spike, so you are early to the conversation instead of late to the fallout.
Share of voice and standing
Know how much of the conversation you own, how your standing compares with competitors on the topics that count, and how sentiment moves in response to what you say and do.
Alerts worth waking up for
No flood of notifications. Vyuha raises the alarm only when something genuinely warrants attention, and arrives with the context you need rather than a raw firehose.
From mention to reply
How the conversation becomes a response.
The same discipline our teams rely on, applied to everyday listening and messaging. Four steps, running continuously.
Hear
The full conversation is taken in across news, broadcast and social, in every language your audience uses, around the clock.
Understand
Each mention is read for sentiment, emotion and tone, then placed in context with everything else moving at the same time.
Surface
What matters rises to the top, scored for reach and momentum. The rest stays searchable but never gets in your way.
Respond
Reply from the same workspace, or trigger a message across Email, WhatsApp or SMS through Merdot Connect · while the moment still matters.
The messaging layer · Merdot Connect
Hearing is only half the job.
Once you know what matters, Merdot Connect gets the message out · Email, WhatsApp and SMS from the same platform, with delivery data on every send.
Email, WhatsApp and SMS on one API and dashboard
Delivery, open and click status on every message
DLT-registered SMS and approved WhatsApp templates
Email that lands
Verified domains, guided SPF/DKIM/DMARC setup and bounce handling built in, so transactional email reaches the inbox, not the spam folder.
WhatsApp customers actually read
Order updates, OTPs and approved marketing templates sent through the official WhatsApp Business API, with two-way replies routed to your team.
SMS that arrives instantly
DLT-compliant routes for India and global coverage with automatic carrier failover, tuned for OTPs and time-sensitive updates.
One inbox for every reply
Replies from Email, WhatsApp and SMS land in the same shared workspace as your social mentions, so nothing worth answering slips through.
Templates built once, reused everywhere
Build a message once, personalise it with variables, and send it across channels without redoing the work for each one.
Compliance handled for you
DLT registration, WhatsApp template approval and DPDP-aligned data handling are built into the platform, not left for you to figure out.
Capability matrix
Capabilities by deployment context.
Every deployment draws on the same core engine. What differs is the configuration · scoped to the team, the volume and the channels that matter most.
| Capability | Brands | E-commerce | Agencies | Public teams |
|---|---|---|---|---|
| Real-time mention tracking | Full | Full | Full | Full |
| Multi-language monitoring | Indian languages | Configurable | Indian languages | Indian languages |
| Sentiment & emotion analysis | Full | Standard | Full | Full |
| Email / WhatsApp / SMS sending | Full | Full | Full | SMS & WhatsApp |
| Multi-client workspaces | Optional | Optional | Full | Optional |
| Delivery analytics | Full | Full | Full | Full |
| Merdot AI assistant | Full | Full | Full | Full |
Why teams choose Merdot
Signal and response, in one place.
Never find out late
Real-time tracking across social and news means you hear it when it is said, not after it has already spread.
One place, one team
Listening and messaging live in a single app · so your whole team acts from the same picture.
Signal, not noise
Sentiment, emotion and topic clustering turn a flood of posts into the few things that actually matter.
Questions
Before you request access.
- Is Vyuha a beta, or can my team use it now?
- Vyuha is live on Google Play now. Organisation workspaces are provisioned by the Merdot team, so request access and we set up the workspace for your brand, agency or public team.
- Which channels does Merdot Connect send on?
- Email, DLT-registered SMS and WhatsApp Business, through one console and one developer API. Every message carries real delivery, open and failure events, and campaigns can be templated and scheduled.
- Does Vyuha work in Indian languages, not only English?
- Yes. Sentiment and language detection run across Indian languages, and the geographic view goes down to state and district level, so a story moving in a regional language is not a blind spot.
- We are an institution, not a brand. Is Vyuha the right product?
- Probably not. Pinaka is the institutional tier: it traces where a narrative began, who carried it and where it is heading, with evidence attached to every claim. Vyuha answers what is being said about you right now.
- What else is in the Merdot family?
- Merdot AI (the everyday assistant, latest generation Merdot 1.0), Merdot Sites, Merdot Studio, Merdot Mail, Merdot Domains and Guardian sit alongside Vyuha, Connect and Pinaka. Each is listed below with a link to each release page.
One ecosystem
The wider Merdot family.
Vyuha and Connect sit alongside sibling products, built by one company on shared infrastructure.
- Vyuha
Public sector
Social listening and monitoring: early warnings and reports from public conversation.
Learn more - Pinaka
Public sector · Early access
Narrative Intelligence OS: where a narrative started, who carried it and how it spread.
Learn more - Merdot Connect
Communications
WhatsApp, SMS, email and app push from one place, under the institution's own verified sender identity.
Learn more - Merdot Mail
Communications
Email for institutions on their own domain, protected by Guardian.
Learn more - Guardian
Security
Website and mail security for institutions.
Learn more - Merdot for Education
Education
Mail, Sites, Studio, Docs and AI, licensed and managed by the institution.
Learn more
Get started
Every deployment is scoped
to your team.
Vyuha and Merdot Connect are not one-size-fits-all products. Tell us how your team works, and we will map the right mix of listening and messaging to it.
MERDOT PRIVATE LIMITED · 4-D, Vardan Tower · Near Sardar Patel Stadium, Navrangpura · Ahmedabad, Gujarat, India 380009 · contact@merdot.com