Merdot Connect · for institutions
Merdot Connect
Every message your business sends. One API. Every channel.
Merdot Connect is a business communication platform for Email, WhatsApp Business and SMS, send transactional and bulk messages, follow delivery in real time, and build on a developer-first API, all from one dashboard.


What it is
Merdot Connect is the messaging platform for institutions. It sends and receives messages over WhatsApp, SMS, email and app push from one place, under the institution's own verified sender identity, with delivery visible for every message.
Visit merdotconnect.comWho it is for
- Colleges, universities and schools
- Government and public service teams
- Institutions with high-volume notices, reminders and alerts
Core capabilities
What Merdot Connect does.
- WhatsApp Business
- Official WhatsApp Business messaging with approved templates.
- SMS
- DLT-registered routes for compliant sending in India.
- Transactional and bulk email from verified domains.
- App push
- Notifications to the institution's app users from the same console.
- Own sender identity
- Messages go out under the institution's verified name, number and domain.
- Delivery events
- Sent, delivered, opened and failed, per message.
- Templates and campaigns
- Approvals, scheduling and campaigns in one console.
- Developer API
- API keys, webhooks for delivery events and per-channel rate control.
How it works
From setup to outcome.
- 1
Register
Sender identity verified for each channel.
- 2
Compose
Templates prepared and approved.
- 3
Send
From the console or through the API.
- 4
Observe
Delivery events per message.
Security and data handling
- Hosted in India.
- Encrypted in transit with TLS and at rest with AES-256.
- Role-based access inside each workspace.
- Administrative actions recorded in an audit trail.
- Handled in line with our DPDP Act 2023 practices. Customer data is not sold or used for advertising.
- Sender registration and templates follow each channel's approval rules.
Deployment and support
- Console at merdotconnect.com.
- Developer API for integration with existing systems.
- Sender registration support from the Merdot team.
Email · WhatsApp Business · SMS · one dashboard, one API
- 3 channels
- Email, WhatsApp & SMS in one API
- Real-time
- Delivery, open & click analytics
- REST
- Developer-first API & webhooks
- Templates
- Approved, reusable message templates
What Merdot Connect does
Messaging infrastructure for growing businesses.
Everything you need to send, track and manage business messages · without stitching together three separate providers.
Email API
Send transactional and bulk email through a single endpoint: verified domains, dedicated IPs on higher tiers, and inbox-friendly delivery by default.
WhatsApp Business API
Official WhatsApp Business API access for order updates, OTPs, support conversations and approved marketing templates.
SMS & Text API
Transactional and promotional SMS with local and international routes, DLT-compliant sending for India, and automatic failover between carriers.
Delivery analytics
See sent, delivered, opened, clicked and failed in real time for every channel, down to the individual message, not just the campaign.
Templates & campaigns
Build reusable templates for email, WhatsApp and SMS, personalise with variables, and manage approval workflows from one dashboard.
Developer API access
A clean REST API, official SDKs and webhooks for delivery events, built to slot into your product, CRM or order pipeline.
Channels
Three channels. One consistent way to send.
Each channel is built for how people actually respond, fast, transactional and compliant by default.
Deliverability-first email sending
- Transactional and bulk sending on one API
- Domain authentication (SPF, DKIM, DMARC) guided setup
- Bounce, complaint and unsubscribe handling built in
- Dedicated sending IPs available on higher tiers
WhatsApp Business
Official WhatsApp Business API
- Order updates, OTPs and delivery notifications
- Approved marketing and utility template management
- Two-way conversations routed to your team inbox
- Media, buttons and quick-reply message support
SMS & Text
Reliable SMS delivery, everywhere
- DLT-registered routes for compliant sending in India
- Global SMS coverage with automatic carrier failover
- OTP and transactional sending optimised for speed
- Promotional SMS with opt-out handling built in
Developer API access
Built API-first, from day one.
A single REST API sends across Email, WhatsApp and SMS. Webhooks push delivery events back to your system in real time, so your product always knows what happened to a message, not just that it was sent.
- REST API with JSON responses
- API keys with rotation & scoping
- Webhooks for delivery events
- Sandbox environment for testing
// Send an SMS OTP
import { Connect }from "merdot-connect"
const client = new Connect("<api_key>")
await client.messages.send({
channel: "sms",
to: "+9198xxxxxx",
body: "Your OTP is 482913",
})Who it is for
Built for businesses that message at scale.
E-commerce & D2C brands
Order confirmations, shipping updates, OTPs and abandoned-cart nudges across the channels your customers actually check first.
- Order and delivery status notifications
- OTP and account verification messages
- Cart recovery and promotional campaigns
- One dashboard across every order touchpoint
SaaS & product teams
Wire transactional messaging into your product: signups, billing alerts, usage notifications and support replies.
- REST API with official SDKs and webhooks
- Event-based sending triggered from your app
- Delivery and engagement data via API or dashboard
- Sandbox environment for safe testing
Agencies & marketing teams
Run campaigns across email, WhatsApp and SMS for multiple clients from one shared, organised workspace.
- Multi-client workspaces with clear separation
- Reusable templates across every channel
- Campaign scheduling and audience segments
- Reporting built for a client-facing recap
Why Merdot Connect
Messages that arrive. Data that proves it.
One platform that sends, tracks and reports across every channel your customers actually use.
One API, three channels
Stop stitching together separate providers for email, WhatsApp and SMS. Merdot Connect gives your team and your product one integration to maintain.
Delivery you can see
Every message carries a real-time status: sent, delivered, opened, clicked or failed, so support and marketing teams stop guessing what landed.
Built for compliance
DLT-registered SMS routes, WhatsApp template approval workflows and DPDP-aligned data handling, so your messaging stays compliant by default.
Questions
Before you integrate.
- Is Merdot Connect live?
- Yes, at merdotconnect.com. One console and one integration cover every message a business sends to a customer: templates, sender registration, delivery events and analytics in one place, with a developer API for anything custom.
- Which channels can I send on?
- Email, SMS and WhatsApp Business. SMS routes are DLT-registered for compliant sending in India, and WhatsApp uses approved templates.
- Can I see whether a message actually arrived?
- Yes. Every message carries real delivery, open and failure events, so a school sending fee reminders to thousands of parents sees failures listed by number, not just a campaign total.
- Is there a developer API?
- Yes. API keys with per-channel rate control let a developer integrate once and switch channels per message, without a second vendor or a second contract.
- How does Connect fit with the rest of Merdot?
- Connect is the messaging layer of a product family on one account. Vyuha listens to what is being said, Merdot Sites and Merdot Mail give a business its web presence and email, and Connect sends the messages that follow.
One ecosystem
Everything else Merdot builds.
Merdot Connect is part of the Merdot platform for institutions.
- Vyuha
Public sector
Social listening and monitoring: early warnings and reports from public conversation.
Learn more - Pinaka
Public sector · Early access
Narrative Intelligence OS: where a narrative started, who carried it and how it spread.
Learn more - Merdot Connect
Communications
WhatsApp, SMS, email and app push from one place, under the institution's own verified sender identity.
Learn more - Merdot Mail
Communications
Email for institutions on their own domain, protected by Guardian.
Learn more - Guardian
Security
Website and mail security for institutions.
Learn more - Merdot for Education
Education
Mail, Sites, Studio, Docs and AI, licensed and managed by the institution.
Learn more
Merdot Connect
Bring Email, WhatsApp and SMS
into one platform.
Merdot Connect is live. Start sending business messages that arrive, with the data to prove it.
MERDOT PRIVATE LIMITED · 4-D, Vardan Tower · Near Sardar Patel Stadium, Navrangpura · Ahmedabad, Gujarat, India 380009 · contact@merdot.com