Vyuha · Social listening and monitoring
Vyuha by Merdot
Know what is being said. The moment it is said.
Vyuha follows mentions, topics and public sentiment across social and news in real time, then lets you respond from one focused inbox. Built by Merdot for teams that cannot afford to find out late.
What it is
Vyuha is social listening and monitoring for institutions. It follows mentions, topics and public sentiment across social and news in real time, structures those signals with Merdot 1.0, and lets a team triage and respond from one shared inbox.
Visit vyuha.merdot.comWho it is for
- Police command and public safety teams
- Government and civic communications teams
- Corporate communications and public affairs
- Agencies working on behalf of institutions
Core capabilities
What Vyuha does.
- Live mention monitoring
- Keywords, handles and topics followed across social and news as they happen.
- Sentiment and emotion
- Positive, negative and neutral share of voice, with emotion signals underneath.
- Topic clusters
- Related conversation grouped into topics as it forms.
- Voices and actors
- The accounts and outlets driving a conversation, ranked by reach.
- Language and region
- Indian languages, with geography down to state and district level.
- Unified inbox
- Assign, reply to and close conversations as a team.
- Smart alerts
- Notification when a mention spikes or a sensitive topic starts to move.
How it works
From setup to outcome.
- 1
Configure
Keywords, handles and topics for your organisation.
- 2
Collect
Matching mentions gathered across social and news.
- 3
Understand
Sentiment, topics and actors structured by Merdot 1.0.
- 4
Triage
Priorities assigned in the shared inbox.
- 5
Respond
Replies and reports from one place.
Security and data handling
- Hosted in India.
- Encrypted in transit with TLS and at rest with AES-256.
- Role-based access inside each workspace.
- Administrative actions recorded in an audit trail.
- Handled in line with our DPDP Act 2023 practices. Customer data is not sold or used for advertising.
- Each organisation's workspace is provisioned and scoped separately.
Deployment and support
- Organisation workspaces are provisioned by the Merdot team.
- Web console and Android app.
- Onboarding and ongoing support from the engineers who build Vyuha.
On Google Play now. Organisation workspaces provisioned by Merdot
- Real-time
- Mentions across social & news
- All
- Indian languages understood
- One inbox
- Listen, triage and reply in one place
- Team-ready
- Assign, note and resolve together
What Vyuha does
Listening, intelligence and engagement in one app.
Everything you need to follow a conversation and act on it, without stitching five tools together.
Live mention tracking
Follow any keyword, handle, brand or topic across social and news as it happens, not hours later.
Sentiment and emotion
See how people feel, not just what they post: positive, negative and the shifts in between, with emotion signals underneath.
Topic clusters
Watch related posts group into the topics that are actually forming around you, instead of a flat wall of noise.
Voices and actors
Identify who is driving a conversation and which accounts carry the most weight and reach.
Unified inbox
Triage, assign and reply to mentions from one workspace built for teams, without switching between tools.
Smart alerts
Get notified the moment a mention spikes or a sensitive topic starts to move, before it becomes a problem.
How it works
From a raw mention to a resolved reply.
Vyuha moves every conversation through the same disciplined path · so nothing worth answering slips through the cracks.
Vyuha
Set your keywords, handles and topics. Vyuha pulls matching mentions across social and news, continuously, in every major Indian language.
Understand
Every mention is scored for sentiment and emotion, then grouped into topic clusters so you see the story, not just the stream.
Triage
Route what matters into a shared inbox. Assign owners, add notes and prioritise the mentions that need a human response.
Engage
Reply from one place and resolve. The whole team sees who is handling what, so nothing slips and nobody double-replies.
Dashboards
See how people feel, not just what they post.
Vyuha turns a flood of posts into clear, live dashboards: sentiment, emotion, volume, topics, voices and language, all in one view.
Sentiment over time
Follow how positive, negative and neutral share of voice moves day to day, and spot the moment a mood turns.
Mention volume & spikes
See volume in real time and get pulled straight to the spike that matters, with the posts that drove it.
Topic map
Related posts cluster into the stories forming around you, so you can read the conversation at a glance.
Emotion breakdown
Go beyond positive and negative. Understand the anger, concern, joy or trust carrying a conversation.
Top voices
The accounts driving a topic, ranked by weight and reach, so you know who to watch and who to answer first.
Language & region
Understand which languages and regions a conversation lives in, and respond in the language your audience uses.
Triage, assign and reply as a team.
Every mention worth answering lands in a single shared workspace. Assign owners, add internal notes, prioritise by sentiment or topic and reply from one place, so nothing slips and nobody double-replies.
- One shared inbox
Every mention worth a reply lands in a single workspace. No inbox-hopping across five platforms and a spreadsheet.
- Assign and own
Hand a mention to the right person, add internal notes and keep a clear record of who is handling what.
- Triage and prioritise
Filter by sentiment, topic, platform or language and push the mentions that matter to the top of the queue.
- Alerts that reach you
Get alerted the moment a mention spikes or a sensitive topic starts to move, so the team is never last to know.
Great experience, replied fast.
Aisha
Still waiting on a response here.
Unassigned
Covering the announcement today.
Vikram
Who it is for
For everyone who needs to stay ahead of the conversation.
Brands and businesses
Protect reputation, catch issues early and engage customers where they actually talk, before a small mention becomes a crisis.
- Reputation and brand-mention monitoring
- Early warning on issues and complaints
- Customer engagement from one inbox
- Share-of-voice and sentiment trends
Agencies and teams
Manage multiple clients and topics from one shared, organised workspace, with clear ownership across the team.
- Multiple clients and topics in one place
- Assign, note and resolve as a team
- Per-client tracking and reporting
- No stitching five tools together
Public and civic teams
Monitor public sentiment and respond to concerns in the languages your community actually uses, in real time.
- Public sentiment across every major Indian language
- Region and language-aware monitoring
- Fast response to emerging concerns
- Follow emerging topics as they form
Why Vyuha
Stop finding out late.
One app that hears the conversation the moment it starts, tells the signal from the noise and brings your whole team to the same picture.
Never find out late
Real-time tracking across social and news means you hear it when it is said, not after it has already spread.
Signal, not noise
Sentiment, emotion and topic clustering turn a flood of posts into the few stories that actually matter.
One place, one team
Listening, intelligence and engagement live in a single app, so your whole team acts from the same picture.
Questions
Before you request access.
- Is Vyuha live, or still in beta?
- Live. Vyuha is on Google Play now. Organisation workspaces are provisioned by the Merdot team, so request access and we set the workspace up for your organisation.
- Why do the dashboards open so quickly?
- Every view is precomputed for your organisation and served in under a hundred milliseconds. Nothing is aggregated live when you tap, which is why it holds up on a phone on a weak connection.
- Which languages does Vyuha read?
- Sentiment and language detection run across Indian languages, not only English, and the geographic view goes to state and district level.
- How is Vyuha different from Pinaka?
- Vyuha answers what is being said about you right now, for brand and communications teams. Pinaka is the institutional tier: it traces where a narrative began, who carried it and where it is heading, with evidence on every claim. They share a backend and nothing else.
- Can we reply to what Vyuha finds?
- Yes. Engage lets a team assign, respond to and close out conversations as tickets. For outbound Email, SMS and WhatsApp at scale, Merdot Connect sits alongside Vyuha.
Release notes
Vyuha release page
Real-time social and media listening for brands and teams · mentions, narratives and sentiment in one app.
For institutions
Pinaka
Narrative intelligence with origin tracing and evidence on every claim.
To respond at scale
Merdot Connect
Email, SMS and WhatsApp through one API, with delivery events.
One ecosystem
Everything else Merdot builds.
Vyuha is part of the Merdot platform for institutions.
- Vyuha
Public sector
Social listening and monitoring: early warnings and reports from public conversation.
Learn more - Pinaka
Public sector · Early access
Narrative Intelligence OS: where a narrative started, who carried it and how it spread.
Learn more - Merdot Connect
Communications
WhatsApp, SMS, email and app push from one place, under the institution's own verified sender identity.
Learn more - Merdot Mail
Communications
Email for institutions on their own domain, protected by Guardian.
Learn more - Guardian
Security
Website and mail security for institutions.
Learn more - Merdot for Education
Education
Mail, Sites, Studio, Docs and AI, licensed and managed by the institution.
Learn more
Vyuha
Bring listening, intelligence
and engagement together.
Request a Vyuha workspace for your organisation and bring your mentions, sentiment and team replies into one focused place, so you never find out late again.
MERDOT PRIVATE LIMITED · 4-D, Vardan Tower · Near Sardar Patel Stadium, Navrangpura · Ahmedabad, Gujarat, India 380009 · contact@merdot.com